Advertisers
Conventional in-store advertising is comprised of banners, printed posters, and take-away sales literature. Research shows that these traditional advertising mass-communication mediums are less effective than they once were, and that the methods to measure impact of traditional advertising upon consumers are inadequate.
Networked digital signage enables retailers and brand marketers to use dynamic, media-rich messages to effectively target the right audience at the right place at the right time, while ensuring message compliance. It also allows for the delivery of targeted messages by time, location, demographics, promotion or even in response to external events like weather. Retail research already identifies who shops when, where, and who is making the buying decisions. Digital Signage enables the Advertisers to demographically target specific markets at specific times and in specific locations for maximum impact.
The following statistics have been published as a result of recent studies:
- Over 90% of consumers shop with their feet
- 91% of consumers shop without a list
- 70% of consumers make final purchasing decisions in-store
- In-store marketing can deliver a 65% lift
- The retention rate of digital signage is between 60 - 80% as opposed to traditional advertising which has a retention rate of under 50%
What are the Advantages of Tadow! for Advertisers?
- Take advantage of an untapped and far-reaching advertising medium.
- Increase brand awareness and visibility for your product and company.
- Reach an audience that is actively in purchase mode and more likely
to respond to promotions.
- Engage a captive audience with typical wait times of 5 to 30 minutes.
- Inform customers on how to immediately take advantage of promotions.
- Narrowcasting: Distribute consumer messages to a targeted audience
at locations within a given Venue type for immediate sales results
(i.e. restaurants, retailers, OR hotels, etc.)
- Broadcasting: Distribute consumer messages to a broader audience
across numerous locations of various Venue types for increased brand
awareness (i.e. restaurants, retailers, AND hotels, etc.)
How is Tadow! different than other digital signage?
- Acquire exclusive or semi-exclusive advertising rights at many of our locations
- Tadow! stores knowledge about each location's traffic and demographics to enable the intelligent distribution of targeted consumer messaging.
- Take advantage of our creative services to design high impact consumer messages optimized for broadcast on Tadow!
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