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Conventional in-store advertising is comprised of banners, printed posters, and take-away sales literature. Research shows that these traditional advertising mass-communication mediums are less effective than they once were, and that the methods to measure impact of traditional advertising upon consumers are inadequate.

Networked digital signage enables retailers and brand marketers to use dynamic, media-rich messages to effectively target the right audience at the right place at the right time, while ensuring message compliance. It also allows for the delivery of targeted messages by time, location, demographics, promotion or even in response to external events like weather. Retail research already identifies who shops when, where, and who is making the buying decisions. Digital Signage enables the Advertisers to demographically target specific markets at specific times and in specific locations for maximum impact.

The following statistics have been published as a result of recent studies:

• Over 90% of consumers shop with their feet
• 91% of consumers shop without a list
• 70% of consumers make final purchasing decisions in-store
• In-store marketing can deliver a 65% lift
• The retention rate of digital signage is between 60 - 80% as opposed to traditional advertising which has a retention rate of under 50%
  

What are the Advantages of Tadow! for Venues?

• Distribute consumer messages to a captive audience at your Venue.
• Display your ads at other desired Venues to direct traffic to your Venue.
• Create a more dynamic and engaging environment for customers.
• Alleviate waiting stress and provide value added entertainment, create a more desirable ambience.
• Approach other Tadow!™ Venues for mutually beneficial advertising arrangements.
• Generate additional advertising revenue for Venue.
• Inform customers on how to immediately take advantage of promotions.

How is Tadow! different than other digital signage?

• Tadow!™ allows Venues to define their location(s) to be selective in the content and products advertised.
• Tadow! stores knowledge about each location’s traffic and demographics to enable the intelligent distribution of targeted consumer messaging.